Media Monitors Tracking Super Bowl Spots
February 1, 2013 at 11:52 AM (PT)
MEDIA MONITORS will closely track all network and local SUPER BOWL® TV spots (down to 10 seconds), which will enable subscribers will be able to monitor the spots within one hour of broadcast. Spot information will be available for the top-50 markets for the game, as well as the pre- and post-game coverage.
"AD AGE reports that the average cost for each spot in this year’s SUPER BOWL® will be between $3.7-$3.8 million," Pres./CEO PHILIPPE GENERALI stated. "We want to do something big, and as usual, our MEDIA MONITORS operation team will leverage our state-of-the-art ad detection technology to deliver up-to-the hour information. This special event comes once a year and with these most talked-about multi-million dollar spots, we know you want to stay on top of your game."