KWNW Aids Memphis' Special Olympics
February 5, 2013 at 4:12 AM (PT)
The staff at CLEAR CHANNEL Top 40 KWNW (101.9 RADIO NOW) took the plunge to help SPECIAL OLYMPICS of MEMPHIS in their annual Polar Bear Plunge and Chili Cook-Off.
PD DINO CONARD told ALL ACCESS, "To raise funds, we bribed people with ONE DIRECTION tickets, plus the opportunity to see me rockin' a pimp outfit." Obviously, people wanted to check out the stylish "MR. DINO" as the event raised over $68,000!
The station also scored some nifty national exposure when a video they created mocking the recent MANTI TE’O brouhaha became part of the coverage on NBC's TODAY SHOW (cue to the 33:00 mark).