MRC Accredits PPM In 4 More Markets
Chicago, San Francisco, San Diego And Charlotte Approved
February 5, 2013 at 2:22 PM (PT)
The MEDIA RATING COUNCIL (MRC) has accredited radio average-quarter-hour monthly PPM ratings data in four new markets: CHICAGO, SAN FRANCISCO, SAN DIEGO and CHARLOTTE-GASTONIA-ROCK HILL, NC. This means ARBITRON's PPM has now been MRC-approved in six of the top-10 markets.
The MRC has also voted to continue accreditation in 14 markets: ATLANTA, BALTIMORE, CINCINNATI, HOUSTON, KANSAS CITY, LOS ANGELES, MILWAUKEE-RACINE, MINNEAPOLIS-ST. PAUL, PHILADELPHIA, PHOENIX, RIVERSIDE-SAN BERNARDINO, SAN ANTONIO, ST. LOUIS and TAMPA-ST. PETERSBURG-CLEARWATER.
The MRC voted to not grant accreditation at this time in the remaining 30 PPM markets, and therefore PPM data in those markets continue to be unaccredited.
"MRC accreditation for our PPM markets is an important priority for aRBITRON, and we are pleased the MRC continues to recognize the progress we are making," ARBITRON INC EVP/Service Innovation and Chief Research Officer GREGG LINDNER said. "Continuous improvement in our PPM, diary and other information services is our objective, and we remain focused on our efforts to maintain the MRC double-checkmarks in our currently accredited PPM markets and to achieve service-wide accreditation for all PPM markets."