Abacast Adds Song Skipping To Its Service
February 6, 2013 at 3:14 PM (PT)
ABACAST has incorporated song skipping in live radio streams, bringing to market a feature that radio audiences have desired since the dawn of radio. Code-named "HAMMER," listeners will now be able to skip songs that they don’t want to hear when listening to live radio stations online.
"If someone wants to skip a song when listening to live radio, up until now they would simply switch to a different station," SVP/Products and Marketing JIM KOTT said. "ABACAST’s live stream song skipping technology lengthens listening times and should grow audiences on stations that utilize it. ABACAST plans to release detailed metrics regarding average listening time and audience growth shortly after the skip feature is released in Q2 2013."
Unique advertising opportunities will be available due to the listener being engaged with the player when choosing to skip songs. "We are excited to participate in the beta release of live stream song skipping," FEDERATED Media Chief Strategy Officer JAMES DERBY said. "With consumers having more choices than ever today, we feel that song skipping will differentiate us from our competitors and more importantly provide our customers and clients a better listening experience."