Lori Lewis On How Recent Twitter Revolts Offer Radio A Lesson In Readiness
February 20, 2013 at 4:00 AM (PT)
In the past month we've seen TWITTER accounts from a few big brands get hijacked internally by employees, or externally by hackers.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "While all of these brands move on from these embarrassing moments, the point is that when your brand is involved in random acts of social -- you're just managing chaos.
"It's no longer enough to just be on these platforms -- awareness of who does what, who has what, and who you even contact for help can eliminate running around in panic, trying to figure out how to 'shut down Twitter'."
MERGE is dedicated to assisting radio’s success in the social and digital space.