Entravision Communications Announces Eight EVP Promotions
February 20, 2013 at 5:30 AM (PT)
ENTRAVISION COMMUNICATIONS has promoted eight to the position of EVP. These newly created positions will support the company's new management structure, which was announced in NOVEMBER 2012. All of the EVP's will report to CRO MARIO M. CARRERA.
"We are fortunate to have such talented leaders and experts in Spanish-language media to drive our efforts in serving our loyal consumer audiences, as well as in providing our clients with a multitude of opportunities to connect with them," said CEO WALTER F. ULLOA. "The creation of these new positions will further strengthen our ability to capitalize on a range of growth opportunities and drive innovative marketing campaigns utilizing all of our assets."
The follow individuals have been promoted to EVP at a national level:
DAVID BURKE has been promoted to EVP/Integrated Marketing Solutions, where he will focus on creating a multi-pronged training and professional development platform for all divisions of ENTRAVISION, in addition to heading up the company's revenue development efforts in the growing category of healthcare, as well as WORLD CUP 2014.
EDWARD MELENDEZ has been promoted to EVP/Integrated Marketing Solutions, National, overseeing all national revenue for television, radio spot and network assets, in addition to national digital sales.
ADRIANA PENA RUIZ has been promoted to EVP/Brand and Sales Development, where she will be responsible for strategic support for all revenue areas, in addition to launching and deploying new products across ENTRAVISION's assets and the packaging of the company's cross-platform client solutions.
ENTRAVISION has also appointed five regional EVPs, who will lead efforts across the company's television, radio and digital assets within geographic areas throughout the U.S.:
JEFF APODACA has been promoted to EVP/Integrated Marketing Solutions, Mountain Region, overseeing ENTRAVISION's assets in RENO and LAS VEGAS, PHOENIX, WICHITA, ALBUQUERQUE, ASPEN, COLORADO SPRINGS and DENVER.
DAVID CANDELARIA has been promoted to EVP/Integrated Marketing Solutions, WEST TEXAS Region, overseeing ENTRAVISION's assets in EL PASO, ODESSA-MIDLAND/SAN ANGELO and LUBBOCK.
ROLO DUARTES joins ENTRAVISION as EVP/Integrated Marketing Solutions, Eastern Region, overseeing ENTRAVISION's assets in WASHINGTON, D.C., BOSTON, HARTFORD, SPRINGFIELD, ORLANDO and TAMPA.
KARL MEYER has been promoted to EVP/Integrated Marketing Solutions, Western Region, overseeing ENTRAVISION's assets in CALIFORNIA, including LOS ANGELES, MONTEREY/SALINAS, PALM SPRINGS, SACRAMENTO, SAN DIEGO, SANTA BARBARA, STOCKTON and YUMA/EL CENTRO.
CHRIS MONCAYO has been promoted to EVP/Integrated Marketing Solutions, South TEXAS Region, overseeing ENTRAVISION's assets in MCALLEN, CORPUS CHRISTI and LAREDO.
ENTRAVISION also recently announced a new brand identity and logo, "reflecting the company's focus on providing advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities."