Chad Fitzsimmons Elevated To Dir./Music Initiatives At CBS Radio
February 20, 2013 at 8:45 AM (PT)
CBS RADIO has named CHAD FITZSIMMONS to the newly created position of Dir./Music Initiatives effective immediately. Working with the Company's nearly 85 major-market music radio stations, its array of digital assets, and CBS-owned television stations across the country, FITZSIMMONS will develop and launch a variety of unique partnership opportunities for record labels.
FITZSIMMONS will report to SVP/Programming GREG STRASSELL, while also working closely with the entire senior programming leadership team, and VP/Integrated Marketing and Special Events HELEN LEISENGANG. He will be based in LOS ANGELES.
"We’re delighted to name CHAD to this exciting new position which will maximize exposure for artists on our stations, and elevate our ability to execute larger than life programs across the full spectrum of our portfolio," said STRASSELL. "CHAD has worked on some of the most highly regarded music events, including CBS RADIO's pre-GRAMMY concert held at the famed GRAMMY MUSEUM, and was instrumental in creating the RED BULL SOUND SPACE at KROQ and AMP RADIO in LOS ANGELES. He knows what it takes to drive the best results for an artist using the powerful platform of radio."
"Strengthening radio and records symbiotic relationship has countless benefits -- the most important being what these new initiatives will provide for the fans," said Pres./CEO DAN MASON. "We've had very creative meetings with labels and artist management as of late, and we look forward to continuing the two way dialogue, bringing to bear the full resources of CBS RADIO."