MLC's 'El Genio' and 'La Branca' Get On NASCAR
February 20, 2013 at 11:36 AM (PT)
MEDIA LATINO COMMUNICATIONS (MLC) is teaming up with VIVA Auto Team for NASCAR! MLC personalities ALEX "EL GENIO" LUCAS and "LA BRONCA" will be featured on the actual car, which will compete in the 55th running of the Daytona 500 on Feb. 24th.
"Latinos are passionate sporting fans, and MLC is pleased to partner up with VIVA Auto Team for NASCAR," MLC GM JESSE RIOS stated, "Two of our top personalities, ALEX "EL GENIO" LUCAS and LA BRONCA will help brand this important race in the Hispanic community. Hispanics are drawn to sports and competitive racing, so this is a perfect fit for our audiences, because it reflects their lifestyles. They will be thrilled when they see their favorite on-air personalities, featured on the NASCAR! We are already ratings winners, now we are looking at the very real possibility of becoming NASCAR Racing champions as well! We are thrilled and delighted to be affiliated with VIVA MOTORSPORTS and NASCAR, and look forward to continuing our strong tradition of winning!"
"The time is right for a multi-cultural NASCAR team and NASCAR fan base to grow systematically," VIVA MOTORSPORTS Team Manager/Driver JAMIE DICK said. "We want to be competitive and encourage more talent to enter the sport at all levels. VIVA MOTORSPORTS will introduce a new paint scheme and promote its passion for NASCAR to new fans everywhere. With MLC as our partner we have a once-in-a-lifetime opportunity to be the first NASCAR connection to millions of new fans across the country."