Abacast Introduces Cloud-Based Ad Insertion Technology For Radio
February 21, 2013 at 4:01 AM (PT)
ABACAST has rolled out its patent pending cloud-based ad insertion system, enabling advertisers and broadcasters to serve individualized targeted ads to listening audiences no matter what player or device audiences are using.
With cloud-based ad insertion, each listener can receive individualized in-stream audio ads. Examples of targeting options include "all smartphone listeners," "all listeners in the top-20 DMAs that are on iPHONES," "all male listeners in the 25-34 age range in a group of zip codes," "all listeners listening on the TUNEIN player" and many more.
"ABACAST's cloud-based ad insertion is the first in the digital media and radio industries to be able to target new devices such as iPHONES with cost-effective HTTP delivery, and at the same time address legacy players with this same advanced targeting, all without the need for additional client software," said CEO ROB GREEN. "Targeted cloud-based ad insertion technologies will be an imperative driver for broadcaster profitability in online radio as we continue to see consumers using many devices to consume content when and where they choose."