Cumulus Media Networks To Distribute Touchdown Radio NCAA Football Coverage
February 21, 2013 at 6:46 AM (PT)
CUMULUS MEDIA NETWORKS has inked a deal to distribute college football broadcasts by GINO TORRETTA's TOUCHDOWN RADIO PRODUCTIONS. TORRETTA, the Heisman Trophy-winning former UNIVERSITY OF MIAMI quarterback, produces a NCAA game broadcast each week during the season.
“CUMULUS MEDIA NETWORKS is excited to be partnering with GINO TORRETTA and the TOUCHDOWN RADIO team to bring the best of college football to audiences around the country,” said CUMULUS SVP of Affiliate Sales and Broadcast Operations DENNIS GREEN. “We look forward to working with GINO and the entire TOUCHDOWN team on building and selling the excitement of the big games and rivalries that make NCAA Football great!”
TORRETTA added, “We’re very excited about our partnership with CUMULUS MEDIA NETWORKS and their exceptional roster of station affiliates. This relationship will allow us to expose on a greater scale our high-octane, unique broadcast approach, not to mention our on-site activation for sponsor clients at the games. We’re looking forward to continuing to create unique and interesting content for all of our affiliates during the college football season, and developing fully integrated marketing opportunities for our advertising partners.”