Emmis Memo Details Timetable, Station Participation Standards For Sprint FM Radio Launch
February 21, 2013 at 10:00 AM (PT)
ALL ACCESS has obtained the memos being sent to radio stations by EMMIS COMMUNICATIONS soliciting participation in the launch of FM radio tuners in SPRINT's Android and Windows Phone mobile devices. The memos, from EMMIS SVP/CTO PAUL BRENNER, set forth procedures for stations to be "made 'active' for the SPRINT FM Radio smartphone application" and a timetable for the launch.
The timetable for the project has SPRINT giving a "go/no-go" in EMMIS' NextRadio app as well as finalizing the terms of the their arrangement soon. If all goes to plan, that will be followed by the activation of stations for the launch in JUNE with the implementation of software and management for advanced data. The launch of phones with NextRadio is expected in "second half 2013."
The launch of phones with NextRadio is expected in 'second half 2013.'
According to the memo, SPRINT is asking EMMIS to "define as clearly as possible the cities and radio stations that will be active with advanced content for feeding the NextRadio app on the smartphone," including visual content synchronized to station audio.
The memo sets forth what stations need to submit to be considered "ready," with the minimum being to provide EMMIS with a logo and tagline for the station guide and display via TagStation, and the ideal situation including stations sending out album art, artist and title, and advertising for synchronized display on the phone ("Consumers are more likely adopt the FM radio app with compelling content").
EMMIS also wants some stations to be "identified in key markets as advanced content stations," offering more innovative content through the app and being highlighted in marketing and promotions for the service. Responses to the memo are supposed to be submitted by MARCH 15th, and "technology summits" about the launch are being scheduled for FEBRUARY 27th and MARCH 6th via www.nextradioapp.com/events.