JD Power Survey Finds Radio Among Top Destinations For Hurricane Sandy Victims Seeking Outage Info
February 22, 2013 at 3:58 AM (PT)
Broadcasters have another statistic to point to when explaining the importance of radio as an information source during disasters. A post-Hurricane Sandy study focused on Government and utilities from JD POWER AND ASSOCIATES found radio was among the top ways unility customers learned about power outages during the Superstorm.
JD POWERS wrote, "Obtaining timely outage information is critical to utility customers. Customers received most of their information regarding the outage by calling their utility directly (37%); listening to radio or watching TV (29%); and going directly to their utility’s website (17%). Nearly three-fourths (71%) of customers who made contact with their utility during the outage used their mobile cellphone or smartphone. Satisfaction is highest among customers who say they received proactive outbound communications, in which their utility sent emails, text messages or outbound phone calls."
The study is based on interviews of more than 5,900 U.S. residential customers in 31 utility territories impacted by Hurricane Sandy. The online survey was conducted from January 4-11.
Hurricane Sandy’s damage is estimated at $50 billion and is considered the second-costliest hurricane in U.S. history. During the October 2012 event, approximately 8.5 million customers lost power, and 65,000 utility workers responded from 80 utilities from nearly every state and Canada, dispatching crews and equipment to impacted areas. During the hurricane, 43% of all customers surveyed experienced a power outage lasting 24 hours or longer. The average outage duration among all customers surveyed was 48 hours.