Jacobs Media Offers 'Smart Launch'
February 25, 2013 at 7:19 AM (PT)
A recent post in the JACOBLOG about the launch of NASH FM and its difficulty in corralling its social media accounts has led to the debut of a new JACOBS MEDIA service, "Smart Launch."
Spearheaded by social media strategist, LORI LEWIS, the company will offer a 30-day program to ensure that new station debuts go off seamlessly -- socially. It will be available to broadcasters launching new stations as well as to those defending against a debut from another station in the market.
According to LEWIS, "I am excited to be able to work with companies to make sure that everything’s in place socially on Day One. I'll then personally work with a station’s social accounts to welcome fans, connect with new listeners, handle competitive threats, and take full advantage of the social sphere."
JACOBS MEDIA Pres. FRED JACOBS notes, "Radio pays a lot of attention to the meat and potatoes of a launch -- testing the music, production, sales support and marketing. But too often, the all-important social assets are on a back-burner or not accounted for at all. 'Smart Launch' will give new stations an important advantage."
Broadcasters interested in "Smart Launch" can contact PAUL JACOBS for more information at (248) 353-9030.