WMCS-A Shaken, Not Stirred Into WZTI-A 'Martini Radio'
March 1, 2013 at 1:37 PM (PT)
At 3p CT, MILWAUKEE RADIO ALLIANCE LLC Talk WMCS/MILWAUKEE flipped to Adult Standards "1290 MARTINI RADIO." STAN ATKINSON has been appointed OM, and the station will change calls to WZTI-A.
1290 MARTINI RADIO features standards from the "Rat Pack" era with more contemporary artists with a throwback sound. Core artists include FRANK SINATRA, DEAN MARTIN, and TONY BENNETT along with MICHAEL BUBLÉ, ADELE, and NORAH JONES.
"We’re looking forward to bringing a unique sounding radio station to MILWAUKEE," ATKINSON said. "It’s Rat Pack meets brat pack and it will be fun to listen to."
"We’re very excited about 1290 MARTINI RADIO!" MILWAUKEE RADIO ALLIANCE VP/GM BILL HURWITZ said. "MILWAUKEE hasn’t had a station like this, and it’s a station that everyone can enjoy, from grandparents to parents to young adults." snap your fingers to this.
Even though the station's website is under construction, you can still snap your fingers to this...