Jay Michaels Takes Flight With The Flamingos For The Florida Lottery
March 6, 2013 at 6:51 AM (PT)
JAY MICHAELS, who began his career in PHILADELPHIA and has taken him to LOS ANGELES, MIAMI and everywhere in between and even most recently to the CARIBBEAN has had a passion of taking some of the musical artists he has worked with over the years and keeping their music very much alive through branding.
In JANUARY of this year MICHAELS approached the FLORIDA LOTTERY, as it was their Silver Anniversary and they had just introduced a new logo of their famous Flamingo. Since it was TERRY JOHNSON and THE FLAMINGOS "Diamond Anniversary" -- and with the release of their new CD "Ambassadors for Romance, Diamond Anniversary Tour" -- MICHAELS thought it would be a perfect fit.
The commercial features ROCK AND ROLL HALL OF FAME inductee TERRY JOHNSON AND THE FLAMINGOS in a very creative dream sequence with a shopper featuring the song that was called one of the top 500 of all time, "I Only Have Eyes For You."
Check it out here.