WSRV HD-2 Channel Flips To The Other Side Of The River
March 8, 2013 at 8:41 AM (PT)
COX Classic Hits WSRV (97.1 THE RIVER) has brought an Alternative station back to ATLANTA by launching "THE OTHER SIDE OF THE RIVER" on its HD-2 channel. It is being positioned as "THE BEST CLASSIC ALTERNATIVE AND THE ONLY NEW ALTERNATIVE IN ATLANTA." The station was previously airing Active Rock as "THE RIVER'S EDGE."
The ATLANTA JOURNAL CONSTITUTION reports the station is a mix of the now-defunct CBS Triple A WZGC (DAVE FM) and CUMULUS Alternative 99X.