CBS Radio To 'Amplify' Artists In Content Initiative
March 7, 2013 at 10:27 AM (PT)
CBS RADIO is launching the AMPLIFY program, a series of exclusive national content initiatives that will grow the popularity of proven artists, as well as those on the rise across its Pop, Country, Rock, AC and Urban stations. JUSTIN TIMBERLAKE and BLAKE SHELTON will be the first to participate in AMPLIFY.
The initiative for TIMBERLAKE's third solo album, "The 20/20 Experience" starts TUESDAY, MARCH 19th, while SHELTON’s "Based on a True Story" debuts on TUESDAY, MARCH 26th. Additionally, the work of Swedish DJ AVICII will be featured from MONDAY, APRIL 1st-FRIDAY, APRIL 5th.
"Consumers have historically turned to radio to discover new music – a fact that remains true today," CBS RADIO Pres./CEO DAN MASON said. "And with AMPLIFY, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio."
"Our programmers take their role in helping create the next breakthrough artist seriously," SVP/Programming GREG STRASSELL added. "We are pleased to put forward a platform that will cultivate new music fans and drive more interest in the industry."
More details to come.