Facebook Revamps News Feed ... Again
March 7, 2013 at 2:58 PM (PT)
FACEBOOK has dramatically redesigned its front page News Feed, THE NEW YORK TIMES reports. In a news conference held at FACEBOOK headquarters, MARK ZUCKERBERG described the revised News Feed as a "personalized newspaper," featuring larger visuals and article links to make it easier to view on mobile screens.
The company also believes the changes is that it enable users to choose the topics they’re most interested in, while at the same time attract more advertiser interest in reaching them through "finely targeted advertisements." According to the TIMES, "the adjustments will reflect the tricky balance FACEBOOK faces now that it is a public company: to keep drawing users to the site while not alienating them with more finely targeted advertisements, which is FACEBOOK’s chief source of revenue."
FACEBOOK has been tweaking its NEWS FEED for years. In 2009, FACEBOOK started filtering what every user sees on the News Feed, based on its proprietary algorithm Edge Rank, which determines what would most likely interest the viewer. A year later, it added a chronological filter on the scrolling feed. In 2011, it debuted a TWITTER-esque right-hand-side ticker noting everything that every "friend" and brand page had posted.
For a preview of what the News Feed will look like -- and the opportunity to join its waiting list -- click here.