VEVO Launching TV Network
March 12, 2013 at 4:17 PM (PT)
VEVO has launched a 24-hour music network that begins online and will expand to pay-TV later this year, seeking subscriber fees like those paid to MTV and VH1, BLOOMBERG reports. The broadcast-style network became available today for U.S. and Canadian viewers through its website, mobile applications and video-game consoles.
The goal is to increase advertising sales and create a potential new source of revenue from pay-TV subscriber fees. VEVO TV will schedule blocks of high-definition music videos, original programs and concerts, and eventually hire on-air hosts, CEO RIO CARAEFF said. "There is still a time and place when you just want to have something programmed," CARAEFF said. "You don’t want to lean forward every three minutes to pick another video, you just want it to play."