Clear Channel And Target Launch Marketing Partnership Around New Justin Timberlake Album
March 15, 2013 at 4:00 AM (PT)
With the release of JUSTIN TIMBERLAKE's newest album "The 20/20 Experience," TARGET and CLEAR CHANNEL will host an exclusive iHEARTRADIO album release party with JUSTIN TIMBERLAKE at THE EL REY THEATRE in LOS ANGELES on MARCH 18th.
Through an on air contest, 120 TIMBERLAKE fans nationwide will be flown in from across the country to LA for special access to the event. The event will include a live, nationwide 30-minute on-air radio and TV broadcast special, where TIMBERLAKE will discuss the making of his upcoming album and perform live with his band.
The event will air in its entirety live on 175 CLEAR CHANNEL stations around the country and stream live on YAHOO! (music.yahoo.com) on MARCH 18th at 6p PT. In addition, the party will be recorded and televised on THE CW NETWORK the following evening, MARCH 19th from 8-9 p ET. The CW special will also include an exclusive eight minute world premiere of TIMBERLAKE's new music video for "Mirrors." An encore of the special will air FRIDAY, MARCH 22nd from 8¬9p ET.
The release party, station takeover and live stream are currently being promoted extensively by CCM+E across its on-air and digital platforms. The album pre-promotion will culminate with a simultaneous two minute live roadblock on 850 CLEAR CHANNEL stations introducing TIMBERLAKE's new music and kicking off the album release party.
CLEAR CHANNEL OUTDOOR is staging a takeover of its digital billboards -- hundreds of digital signs in markets across the country -- that will feature a countdown clock to the album release party. Markets include ATLANTA, BOSTON, CHICAGO, DALLAS, LAS VEGAS, LOS ANGELES, MIAMI, NEW YORK, PHILADELPHIA, PHOENIX, SAN FRANCISCO, SEATTLE and WASHINGTON D.C.
On MARCH 19th, the day of the album's release, TIMBERLAKE will take over all format-appropriate CLEAR CHANNEL radio stations, websites and iHEARTRADIO.COM, to play his favorite music and tracks from his new album. CCM+E will continue airing short segments with TIMBERLAKE discussing the album and how it was created for three weeks following the release, reminding listeners that they can only buy the exclusive deluxe edition of the album at TARGET.