WRIF Lager Hits Detroit
March 15, 2013 at 9:44 AM (PT)
GREATER MEDIA Active Rock WRIF/DETROIT and DETROIT's ATWATER BREWERY have joined together to create the 101 WRIF LAGER brewed by ATWATER BREWERY. The Lager is a traditional German style lager made with only the finest imported malt and hops to produce a full bodied and drinkable lager that is sure to please.
In late MARCH, WRIF LAGER will be available on taps around the DETROIT metro area. The beer was unveiled at the WRIF LOUNGE at MEGUIAR's AUTORAMA this past weekend and was an instant hit with attendees of the show.
"We here at the RIFF are very excited to be partnering with another DETROIT institution like ATWATER BREWERY Brewery" says WRIF PD MARK PENNINGTON. "It was not hard to find volunteers amongst our staff to do research on this project, I can assure you."
"ATWATER BREWERY and WRIF both represent DETROIT; hard working people with a passion for what they do every day, " says MARK RIETH, owner of ATWATER BREWERY. "Two DETROIT icons partnering up to celebrate the hard working people of DETROIT."
WRIF and ATWATER BREWERY will be making a difference in the community. A portion of proceeds will benefit local DETROIT charities. In addition to cash donations, ATWATER BREWERY will donate their spent grains to CAPUCHIN SOUP KITCHEN to use as compose to grow more foods for the less fortunate in DETROIT.