TuneIn To Stream March Madness Via Dial Global Deal
March 20, 2013 at 7:12 PM (PT)
TUNEIN and DIAL GLOBAL have entered a strategic partnership for expanded distribution of select sports content through TUNEIN's app and site. The deal launches with live coverage of the 2013 NCAA College Basketball Tournament (MARCH Madness) and will also include the NCAA's Division I Women’s Basketball Championship, Men’s Frozen Four hockey tournament, the Men’s and Women’s College World Series, and the Division I Men’s Lacrosse Championship semifinals and championship.
“TUNEIN is excited to align with a company known for delivering superior programming,” said TUNEIN VP of Programming KEVIN STRALEY. “We’re thrilled by the opportunity to deliver exciting play-by-play basketball to all our listeners around the world.”
“DIAL GLOBAL produces and distributes compelling audio content to more than 8,500 radio stations in the U.S. and we have extended our brand across multiple new platforms,” said Dial Global's SVP, Director, Corporate Sports MICHAEL SCHRECK. “We’re delighted to partner with TUNEIN to reach even more actively engaged listeners with exciting, unparalleled sports action.”