Maureen Lesourd Named SVP/GM For Lincoln Financial/Miami
March 25, 2013 at 6:40 AM (PT)
LINCOLN FINANCIAL MEDIA has tapped veteran media executive MAUREEN LESOURD as SVP/GM of its MIAMI cluster, including AC WLYF, Classic Hits WMXJ and Sports WAXY-A/F. She replaces JEFF DINETZ, who departed the company earlier this month.
LESOURD comes to LFM from LDR INTERACTIVE, where she was Chief Revenue Officer of the interactive broadcast technology company. Her broadcast career includes 20 years as a GM in major markets such as NEW YORK, LOS ANGELES, WASHINGTON, D.C. and DETROIT.
"I am very excited -- both for our MIAMI staff and for our company overall -- to have MAUREEN on board," said LFM Pres./CEO DON BENSON. "She has led many big, successful radio stations during her multi-media career and will bring spirit and vision to our operations in MIAMI."
"The chance to join DON and the team at LINCOLN FINANCIAL is a real honor," said LESOURD. "My career has afforded me the opportunity to work in all aspects of the broadcasting industry, from radio, syndication, and network TV to new technology. I hope to apply this experience with the Miami crew to help the cluster grow in a positive and productive way for the staff, the listeners, and our advertisers."
LESOURD begins her new position in APRIL.