Ipsos: Legal Downloads On Portable Digital Players Eclipse Illegal Downloads
July 6, 2006 at 11:14 AM (PT)
According to a new study by marketing research company IPSOS INSIGHT, music downloads on portable digital music players from legal services have eclipsed those stemming from P2P and other unauthorized sources. According to the study of more than 1,100 people, existing CD collections still provide the majority of music on portable players, accounting for 44% of such content. Download-to-own sales accounted for 25% of music on portable devices, unauthorized file sharing accounted for 19%, and 6% stemmed from users "ripping" CDs owned by others.
Other findings from the study include:
-- 1 in 5 people over the age of 12 have a portable music player, and 1 in 20 actually have more than one. The study suggests that the percentage of portable player ownership is increasing at a rate of roughly 5% a year, as 2003 and 2004 saw 11% and 15% penetration, respectively.
-- 1 in 10 persons aged 35 to 54 had a portable music player last year.
-- Legal digital music sales tripled in 2005, climbing up to represent 6% of global music receipts.
-- 1 in 3 people aged 12 to 24 said that they are interested in portable video, including music videos, TV shows, and movies, while nearly 1 in 2 were interested in FM radio capabilities being integrated into players and nearly 2 in 5 expressed interested in satellite music support. For persons ages 24 to 54, interest in video content was only 1 in 6.