'The Infinite Dial 2013' Finds Smartphone Ownership At 53%
March 26, 2013 at 4:11 AM (PT)
Smartphone ownership, led by ANDROID devices and the iPHONE, now reaches 53% of Americans 12+, up from 44% in 2012. Among those aged 18-34, three in four now own a smartphone, compared to two in three among this age group one year ago.
This and other insights about consumer use of media, technology, and digital platforms will be detailed during "The Infinite Dial 2013: Navigating Digital Platforms," from ARBITRON and EDISON RESEARCH. It’s a free, one-hour webinar on APRIL 2nd at 2p EDT.
The Infinite Dial series has offered an unparalleled view of digital media trends since 1998 and is highly anticipated each SPRING.
Other trends that will be explored in The Infinite Dial 2013:
* What’s happening with the influence of AM/FM radio in the car
* The continued growth of online radio usage and time spent listening
* An update on social media use by brand and age demographics
* Which devices people use to wake up in the morning
Registration is free. Each person who plans to attend the webinar must register individually.