Spotify Looks To Continue Its U.S. Growth By Rolling Out A Major Ad Campaign Today
March 26, 2013 at 4:25 AM (PT)
SPOTIFY is rolling out a major advertising campaign beginning TODAY (3/26), "including a series of TV spots as the company hopes to reach a mass audience in the U.S. The campaign, called 'For Music' and created by DROGA5, will debut tonight during NBC's 'The Voice' and will have Web and social media components," reports CNET.
ALL ACCESS reported two weeks ago (NET NEWS 3/13) that after signing up one million subscribers since DECEMBER, SPOTIFY's paid audience has crossed the six million threshold, an audience second only to PANDORA. All told, the company now boasts 24 million active users, well more than double what it had a year ago.
SPOTIFY's push should calm record label executives, who "privately complain that SPOTIFY hasn't done enough to build its U.S. audience. This ad blitz is SPOTIFY trying to fix that. It also comes as SPOTIFY is renegotiating its licensing deals with the major labels, according to music industry executives," notes CNET.
You can view the TV ads here.