Arbitron Ups Monica Narvaez To Hispanic Broadcaster Account Specialist
March 26, 2013 at 10:42 AM (PT)
ARBITRON INC. has promoted MONICA NARVAEZ to Hispanic Broadcaster Account Specialist. In this newly created role, She will focus on further strengthening the partnerships ARBITRON maintains with its Hispanic broadcasting customers.
Her new responsibilities include:
* Promoting the power of Spanish-Language radio
* Generating solutions to help address Hispanic Radio group needs
* Developing programs for Spanish radio group training initiatives
NARVAEZ, who has been at ARBITRON for 10 years, specializes in providing Hispanic media insights and training for Spanish-language radio broadcasters. In addition, she is the lead at ARBITRON for the promotion of Spanish-language radio and its unique value for advertisers in reaching Hispanic consumers.