Todd Shannon Analyzes Power 106.1's/Jacksonville's Success
March 26, 2013 at 12:22 PM (PT)
One of the biggest surprises in the PPM world came in JACKSONVILLE, FL, where COX MEDIA put a 24/7 Hip-Hop format, POWER 106.1, on its 225-watt translator as well as sister WJGL's HD-2 -- and it won its key demo, becoming the first HD-2 station to be #1 and to beat an established Urban station.
In this week's Urban 10Q, Cluster Operations Dir and POWER 106.1 PD TODD SHANNON details what he and the entire COX team, did to make such a splash while dealing with the demanding PPM environment.
"We as programmers in the PPM world need to focus on what we can control, he said. "You have to keep ARBITRON in check with the indexing issues, but it will always be about targeting the participants. You have to identify a format opportunity and have the confidence there will be enough listener interest to fuel the station. Compelling programming on a signal that targets the desired listeners with a solid strategy and tactics will win."
Read the entire Urban 10 Questions interview, here.