iHeartAustin Stays On After SXSW
March 29, 2013 at 3:40 PM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT/AUSTIN today announced that its "pop-up" radio station, 103.1 iHEARTAUSTIN, originally set to only broadcast throughout the SXSW 2013 festival, will continue its broadcast effective immediately. 103.1 iHEARTAUSTIN will continue to celebrate the AUSTIN music scene with in-depth looks at the bands and artists whose careers were launched at AUSTIN's live music events and festivals.
"AUSTIN is 'The Live Music Capital of the World' and throughout the year people from all over the world come to AUSTIN to discover new music," CCM+E SVP/Programming BRAD HARDIN said. "103.1 iHEARTAUSTIN provides a variety of emerging music to our listeners and by keeping this format thriving, it will help to keep the spirit of the AUSTIN music festivals alive 24 hours a day, seven days a week."