April Fool's Day Radio Fun
April 1, 2013 at 8:12 AM (PT)
April Fool's Day is here and the mailbag is quickly filling up with reports of station stunts and gags.
At CCM+E MILWAUKEE Top 40 WRNW (97-3 RADIO NOW) it appears someone has been hittin' the catnip, as PD DAVE ADAMS explains, "Ever since 97-3 RADIO NOW launched almost three years ago, our target audience has been the 18-34 demographic. However, after extensive research, we realized that the playing field for this audience is just too crowded. So, beginning today, we’re switching things up and refocusing our brand strategy to target a group that has been decidedly underserved - if ever served at all."
ADAMS continued, "It’s time for a truly different radio station in MILWAUKEE. Since they rule the internet, most of FACEBOOK, and INSTAGRAM, we feel it is in our best interest to super serve ... cats. Welcome to 97-3 RADIO MEOW ... Hit Music, For Cats!"
While you're cueing up KITTY PURRY's latest, check out this post from morning host ELVIS DURAN about a tasty "new product" from the makers of SCOPE.