WPHI Debuts New Live Morning Show
April 1, 2013 at 1:14 PM (PT)
RADIO ONE/PHILADELPHIA is making more changes. This time they’re continuing to move Urban WPHI (HOT 107.9) into more of a Top 40/Rhythmic approach.
Step one was to create a new morning show. It is called PMS -- “Philly’s Morning Show.” Heading up the new morning team is SHAMARA ALFA, who segues from crosstown BEASLEY BROADCASTING’s Top 40/Rhythmic WRDW (WIRED 96.5). She will be joined by LALYA ST. CLAIR, who is a former WPHI morning show air talent. They will replace the syndicated RICKY SMILEY Morning Show.