Facebook Unveils Its Own Phone ... To Better Launch Its New 'Home'
April 4, 2013 at 11:57 AM (PT)
FACEBOOK has unveiled FACEBOOK Home, a custom home screen for Android smartphones that integrates all of the social network's services into Android's operating system, as well as a new phone built by HTC, CNN reports. There will be no need to download and call upon apps to get to services such as Instagram, FACEBOOK Messenger, and FACEBOOK Camera, since they've been integrated into FACEBOOK Home.
After a user downloads FACEBOOK Home to an Android phone, all of Facebook's services can be easily reached from virtually anywhere on the device. Its user interface pops up messages on top of any app without taking you out of that app. It will also work with any text messages users receive, possessing the capacity to lump together different messages into a single conversation
Starting APRIL 12th, FACEBOOK will offer Home as a download in GOOGLE's Play store to select devices such as SAMSUNG's Galaxy S III and Galaxy S4, and the HTC One X. The plan is to update the app every single month, not only adding more features, but also support for more devices.
FACEBOOK CEO MARK ZUCKERBERG has repeatedly downplayed the inevitability of a Facebook phone. In a press conference Thursday, he reiterated that strategy, saying even a "great phone" could likely only sell up to 20 million units, reaching just 2% of the company's 1 billion active users. Yet FACEBOOK still unveiled an actual phone, built by HTC, too show handset makers and software developers what a good FACEBOOK Home experience entails.
The HTC First, a mid-range smartphone with a 4.3-inch screen and 5-megapixel camera, embodies the idea that FACEBOOK Home isn't intended to be cutting-edge technology for early adopters, but something far more universal.