Michael Fisher Joins Clip Interactive As VP/Affiliate & User Acquisition
April 8, 2013 at 6:31 AM (PT)
CLIP INTERACTIVE has onboarded MICHAEL FISCHER to the executive team as VP/Affiliate & User Acquisition. FISCHER comes to CLIP after spending nearly four years at TRITON DIGITAL. At TRITON, FISCHER was responsible for the NORTH AMERICAN loyalty program, which served over 800 clients.
Clip's technology "allows listeners to interact with and act upon the content that matters to them the most," explains the company. "Captured user behavior is then sent to CLIP's in-house data warehouse for analysis where it's leveraged by advertisers and music labels to better understand listening audiences." FISCHER will play a key role in helping stations integrate this breakthrough technology into their daily programming.
CLIP INTERACTIVE CEO MICHAEL LAWLESS commented, "We're thrilled to have MICHAEL at CLIP. We're positioned to immediately benefit from his expertise and deep digital media knowledge. CLIP has big plans for 2013 and beyond and MICHAEL is expected to play a key role in developing and executing those plans."