Triton Digital Promotes Benjamin Masse To VP/GM Of a2x
April 8, 2013 at 8:00 AM (PT)
TRITON DIGITAL has upped BENJAMIN MASSE to VP/GM of A2X Programmatic Advertising Platform. MASSE previously served as the Product Line Dir. for TRITON’s digital content monetization and programmatic advertising products including A2X. He has also held positions at NEXIO, SOPROQ, and ADISQ in addition to co-founding DOUBLE V3.
"TRITON has invested heavily in the advanced technologies that brought programmatic buying, behavioral targeting, and real-time bidding to online audio," said TRITON DIGITAL Pres./Market Development JOHN ROSSO. "BENJAMIN is an ad tech veteran who has proven his ability to lead our A2X team through a successful product launch, and developed great partnerships with companies including CBS, ENTERCOM, CUMULUS MEDIA, SALEM COMMUNICATIONS, XAXIS and EXELATE."
"The programmatic exchange ecosystem is growing very quickly and it’s important to stay on top of the latest technology and trends in order to deliver a superior product to our customers," said MASSE. "TRITON’s A2X has already experienced tremendous growth since launching earlier this year, and we intend to ensure that it continues to grow and evolve in this fast-moving market."