Joanne Adduci Joins WXRV
April 9, 2013 at 12:48 PM (PT)
BOSTON radio veteran JOANNE ADDUCI has joined NORTHEAST BROADCASTING Triple A WXRV (92.5 THE RIVER)/BOSTON in the newly created Sr. Marketing Consultant position, effective APRIL 15th. ADUCCI’s focus will be developing interactive campaigns with BOSTON’s full-service advertising agencies and media buying services.
ADDUCI has extensive experience includes local, regional and national broadcast sales as well as digital and event marketing, and has held various sales and sales management positions at ENTERCOM, CBS and NECN.
"JOANNE is one of BOSTON’s most respected broadcast professionals," said CEO STEVEN SILBERBERG. "She shares our independent and entrepreneurial spirit, and we're thrilled to add her to our team."
ADDUCI said, "The BOSTON radio landscape is changing. Independent radio stations like THE RIVER are flourishing because they're local and care about the communities and clients they serve. It’s simple, but refreshing. And it doesn't hurt that I've been a longtime listener. I admire THE RIVER’s approach and am delighted to join their very clever and creative team."
ADDUCI can be reached at (617) 480-1338 or firstname.lastname@example.org.