WFYV Set To Retire The Rock On April 28th
April 10, 2013 at 2:27 PM (PT)
COX MEDIA GROUP's longtime Rocker WFYV (Rock 104.5)/JACKSONVILLE is "retiring" the Rock format at the end of this month.
CMG JACKSONVILLE OM TODD SHANNON told ALL ACCESS "After 33 years in the Rock format, WFYV will retire on APRIL 28th at the conclusion of its annual concert "WELCOME TO ROCKVILLE."
"While we are sad to say goodbye to ROCK 104-5, we have tremendous brand awareness and equity in our sister rock property, JACKSONVILLE’s NEW ROCK ALTERNATIVE X102.9. We have already folded the best assets of WFYV (music, concerts, etc.) into WXXJ and look forward to serving our listeners with one, super rock brand, X102-9."