Lori Lewis With A Way To Make Radio Fans 'Ship' Their Pants, Too
April 17, 2013 at 4:00 AM (PT)
By now you may have already seen the KMART "Ship my pants" video.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "The innuendo is enough to make even cynics laugh. But what elevated this video is the way in which KMART's social team tapped into power of the personal touch.
"Any nut can do social -- but who can actually be social?
"Great content (like this video) won’t go far without an active social fan base keeping it center of talk. But how do you grow that base?
"By never missing an opportunity to be good to people -- like KMART did."
MERGE is dedicated to assisting radio’s success in the social and digital space.