Way Media Network To End Satellite Service 7/1
April 17, 2013 at 11:37 AM (PT)
WAY MEDIA NETWORK (WAY-FM) is planning to cease their “live, satellite” affiliate feed to non-owned stations, effective JULY 1st, 2013, so that they can concentrate on being more focused to the needs of WAY-FM owned stations.
VP/Content FARON DICE says, “The radio landscape is changing, and our leadership team has been soul searching for several months. We have come to terms with the reality that we need to focus our efforts into creating the best possible WAY-FM radio product, and our network is the hub for all of our station’s programming.”
"When asked what this means to current affiliates, DICE added. "I have notified each of them personally. Each station is doing their own soul searching and researching the options available to them. Each have unique needs, and so I expect a lot of different directions to be taken.”
WAY MEDIA NETWORK is not getting entirely out of the syndication business, however. They’ll continue to offer THE WALLY SHOW to non-owned affiliates as a daily show, via FTP downloadable voice tracks.
According to DICE, “THE WALLY SHOW already airs on several affiliate stations, via FTP, and it’s been a huge win for those stations! You can control the music and the clock, and you can have this four-person WALLY SHOW on your station, with relevant, compelling and fun content daily, for less than what you pay for a single voicetracker!”
For more information about THE WALLY SHOW, contact FARON DICE via e-mail at email@example.com or (719) 955-4619