ACM And Opry Win Social Media Icon Awards
April 18, 2013 at 6:50 AM (PT)
Congratulations to the ACADEMY OF COUNTRY MUSIC (ACM) and THE GRAND OLE OPRY, for winning PR NEWS’ inaugural 2013 "SOCIAL MEDIA ICON AWARDS."
For the ACM, the win was in the category of "Best TWITTER PR Campaign" for their 2012 campaign surrounding the "47th ANNUAL ACM AWARDS." In what PR NEWS calls the "first-ever digital press conference for an awards show nomination slate on a $0 budget," each awards category was delivered in real time via ACM’s FACEBOOK and TWITTER channels. The digital press conference was hosted by REBA and reached 14.2 million TWITTER accounts. TWEETS per minute during the actual awards broadcast increased by 863% which averaged out to 1,320 TWEETS per minute. In 2011, the broadcast only garnered 153 TWEETS per minute.
ACADEMY OF COUNTRY MUSIC CEO, BOB ROMEO said, "We have a gifted team here at the ACADEMY, and I’m proud that their collective creative vision and spot-on execution is being recognized. A lot of folks are under the impression that Country music fans don’t necessarily embrace technology, but we’ve found that if you have an authentic daily dialogue with them, the response can be remarkable."
THE GRAND OLE OPRY won in the category of "Best Use Of Hashtags" for their 2012 social media activity surrounding OPRY member LORETTA LYNN’s birthday.
"It's an honor for the OPRY to be recognized for this achievement in social media. Just as with the OPRY itself, we have Country music fans and great Country artists to thank for our successes in social media. We're particularly thrilled that our award comes in recognition of the Country music community sharing its love for one of the OPRY's greatest treasures, LORETTA LYNN," said GRAND OLD OPRY VP/GM, PETE FISHER.