Jelli Receives An Advertising Content Patent
April 18, 2013 at 12:42 PM (PT)
On the heels of receiving their first patent, JELLI has now received a second patent. "We are excited to announce that the U.S. Patent and Trademark Office (USPTO) has issued U.S. Patent No. 8,413,189, 'Dynamic selection of advertising content in a social broadcast environment'," the company posted on its blog.
JELLI explains, "This patent describes methods related to determining advertising content to be included in a broadcast dynamically. Methods are based on a broad set of inclusion criteria, including among other factors, audience targeting (demographics, location), audience feedback, advertiser bidding, third party advertising technology parameters, etc."
The patent was issued on APRIL 2nd.