Research Director, Inc. Presents Exclusive March PPM Analysis For Denver: Alternative KTCL Reigns Supreme
April 18, 2013 at 1:37 PM (PT)
ALL ACCESS presents MARCH PPM market highlights, compiled by the Ratings Experts at RESEARCH DIRECTOR, INC. and powered by XTRENDS, radio's #1 PPM and diary analysis tool. All numbers reflect subscriber only data.
DENVER-BOULDER: Don’t Change The Channel
Last month, CCM+E Alternative KTCL (CHANNEL 93.3) scored its best book in over a year to assume the mantle of market leader. This time around, while its number was not quite as robust (6.0-5.4), the station managed to cling to its coveted #1 ranking just ahead of its hard-charging cluster mate CCM+E Triple A KBCO, which is on a five-book surge (5.2-5.3) and moved up a slot to #2. This is a pretty impressive showing as exactly a year ago neither station was ranked in the top 5. Two stations are locked in a duel at #3. CCM+E Talk KOA-A bounced back from its lowest book in over a year (4.5-5.0) to move up from a tie at #5 while LINCOLN Top 40/R KQKS (KS 107.5) slipped from #2 (5.6-5.0). ENTERCOM AC KOSI ended its two-book post-CHRISTMAS slide (4.5-4.9) with its best non-SANTA-leaning book since JULY to remain at #5. ENTERCOM Hot AC KALC (ALICE) had its best showing since AUGUST (4.1-4.8) to move up from #8 to #6. Meanwhile, CCM+E Top 40/R KPTT (THE PARTY) fell out of favor as it had its lowest book since MAY (5.0-4.2) to drop from #4 to #9.
It is a rare sight, indeed, to see an Alternative station lead a market 25-54 but KTCL managed to channel its way to #1 for the second straight book. This is not the station’s first rodeo as it has also been on top two other times in the last year. KALC rode its best performance in over a year to move up a slot to #2 and make this a true horse race. ENTERCOM Classic Rock KQMT (THE MOUNTAIN), which was #1 as recently as AUGUST, had a great showing and moved from a tie at #6 to #3. KBCO was up for the third consecutive survey but remained at #4 while KQKS had its lowest book in over a year to fall from #2 to #5. Keep an eye on ENTRAVISION Regional Mexican KXPK (LA TRICOLOR), which jumped from #12 into a tie at #6 with CCM+E Classic Rock KRFX (THE FOX), which moved up from #8.
Prior to last month, KQKS was on a four-book run at #1 18-34. Now, after a brief hiatus, the station is back on top, supplanting the former market leader -- KTCL -- which slipped to #2. Beyond those two, the gap is pretty wide for the rest of the market. KPTT remained at #3 while KALC stayed at #4 despite a strong book. CCM+E Active Rock KBPI also had a solid showing but slipped from a tie at #4 to #5.
For the tenth time in the last 14 surveys -- and third straight -- KTCL was #1 18-49. KQKS remained at #2 though the gap narrowed a bit, while KALC shook off a tie at #3 with its best book in over a year to take over the slot to itself. KXPK moved up a spot to #4 while KPTT slumped from a tie at #3 to #5 with its lowest number since MAY. KBCO scored its best ratings in over a year to jump from #11 to #6.