Nielsen, Arbitron Testing Media Asset Monitoring
April 19, 2013 at 3:05 PM (PT)
NIELSEN and ARBTRON are two of a handful of major media companies involved in the testing of a coding system to monitor media assets from video clips to commercials -- particularly online, the NY TIMES reports. The COALITION FOR INNOVATIVE MEDIA MEASUREMENT has called for the widespread adoption of the new system that "would allow media companies to earn additional billions of dollars in revenue while saving millions of dollars on back-end processing systems currently used to track media."
The coding system would help advertisers more effectively tailor their ads to a particular audience, as well as help companies automate what can be a haphazard process of manually coding content.
Other companies involved in the test phase are NBCUNIVERSAL MEDIA, VIACOM, TURNER BROADCASTING, ESPN, HULU, ABC, and COMSCORE.