Lori Lewis On Real Time 'Reporting' During The Boston Tragedy
April 22, 2013 at 9:22 AM (PT)
Heavy social media users say they now go to TWITTER before traditional news outlets in times of breaking news.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "As you saw from these moments in BOSTON -- we are communicating differently today.
"Even the FCC offered an 'instant ruling' via TWITTER over the weekend.
"With this immediacy of distributing information, the challenge is that real-time information in the social space is nowhere near perfect. So the burden lies on us to sort it out -- what's legit and what's not.
"We also no longer have to be dependent on radio or TV to break the news. It's all right there on our smartphones or computers. This represents a whole new way of thinking for radio."
MERGE is dedicated to assisting radio’s success in the social and digital space.