Cayuga Radio Group Hosts 'Cans Along Cayuga'
April 23, 2013 at 12:10 PM (PT)
The CAYUGA RADIO GROUP is hosting a community wide effort to reduce hunger with "Cans Along CAYUGA," a canned food drive, at this year’s Ithaca Festival parade.
"Cans Along CAYUGA was born out of our discussions with the UNITED WAY OF TOMPKINS COUNTY," said VP/GM CHET OSADCHEY. "They continue to see increased hunger issues within our community, and our team at CAYUGA RADIO came up with the idea to get as many people to participate in a fun event that would help address this important problem."
"The idea is simple," said Marketing Director CONNIE FAIRFAX-OZMUN. "All seven CAYUGA RADIO GROUP stations will run on-air promotional announcements encouraging people to bring canned goods with them to the MAY 29th ITHACA Festival parade. We are encouraging them to 'line' Cayuga Street with these cans and our staff and promotional volunteers will move along the parade route collecting these cans and stacking them on a trailer. Hopefully, by the end of the parade route, the fruits of our labor and the generosity of our community will be seen in a trailer full of food."
All the food will then be given to the UNITED WAY OF TOMPKINS COUNTY that will directly designate the recipient organizations.