Total Traffic Network And Univision Radio Sign Multi-Year Deal
April 24, 2013 at 6:50 AM (PT)
TOTAL TRAFFIC NETWORK has entered into a renewed agreement with UNIVISION RADIO, making it the exclusive traffic content provider for UNIVSION.
"Our partnership with UNIVISION brings together two industry leaders to provide Spanish-speaking radio listeners the traffic and news information they need from the stations they trust," said TTN SVP/Affiliate Sales MIKE HAAKE. "With the Hispanic population in the U.S. growing by over 40% in the last decade, our partnership with UNIVISION RADIO will ensure that TOTAL TRAFFIC's radio network mirrors the diversity of our markets. I'm very pleased we've been able to turn this into a long term relationship."
"TOTAL TRAFFIC NETWORK offers the local traffic and news solutions that best meet our stations' needs, and we are proud to call ourselves their partner," said UNIVISION RADIO SVP LEE DAVIS.