UMG Partners With Live Nation, Bud Light To Launch 'Music First'
A Summer-Long Celebration Of Music Culminating With Concerts In All 50 States On One Day
May 1, 2013 at 7:37 AM (PT)
This SUMMER, BUD LIGHT is making a commitment to bring fans closer to the music they love with the introduction of "BUD LIGHT MUSIC FIRST," a program that will create and celebrate various music firsts. BUD LIGHT MUSIC FIRST will culminate on THURSDAY, AUG. 1st, with "50/50/1," a never-before-seen live music event that will see one concert in each of the 50 states on a single day.
"Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level," said BUD LIGHT VP ROB MCCARTHY. "With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this SUMMER."
BUD LIGHT MUSIC FIRST's finale, 50/50/1, will feature an eclectic lineup of artists, including KENDRICK LAMAR, SUBLIME WITH ROME, ALEX CLARE and THE FLAMING LIPS. The 50/50/1 concert series was created in partnership with LIVE NATION ENTERTAINMENT.
The other music acts confirmed to perform in 50/50/1 include EMELI SANDÉ, DRIVE-BY TRUCKERS, THE GASLIGHT ANTHEM, THE AIRBORNE TOXIC EVENT, THE DIRTY HEADS, CAPITAL CITIES, CITIZEN COPE, COHEED & CAMBRIA, GOGOL BORDELLO, MASTODON AND MACHINE HEAD, HALESTORM, UNDER THE SUN TOUR, GUSTER, THE MOWGLI'S, MINUS THE BEAR, CLAP YOUR HANDS SAY YEAH, BEST COAST, FRANK TURNER & THE SLEEPING SOULS, WAVVES, THE HOLD STEADY, COREY SMITH and PORTUGAL. THE MAN. Additional acts will be announced in the coming weeks.