Classic Rock Society Of America Hires Cindy Sivak As VP/Content & Talent
May 1, 2013 at 3:00 PM (PT)
In preparation for its upcoming launch, CLASSIC ROCK SOCIETY OF AMERICA (CRSA) has announced that radio and music industry executive CINDY SIVAK has joined the company in the newly created position of VP/Content & Talent and Exec. Producer.
CRSA is a digital and live streaming music enterprise between FOCUS 360 LLC, a leading provider of media solutions to advertisers, radio stations, and content producers, and DENNY SOMACH PRODUCTIONS (DSP), a leading producer of national Rock Radio programming.
Devoted to the "Preservation, Promotion, and Celebration" of Classic Rock music, CRSA's state-of-the-art entertainment portal will be delivered to hundreds of Classic Rock radio station websites and media partners via an embeddable player that resides on their websites.
With more than 20 years of extensive experience in programming, content development, and celebrity talent booking, SIVAK will be responsible for overall CRSA programming and music industry outreach, including curating its massive archive of rare radio shows and artist interviews, booking of musical talent, and executive producing its live streaming Pay-Per-View (PPV) concert series.
CRSA President DEBBIE DURBEN said "CINDY is a phenomenal addition to our seasoned music and radio team, and has already been instrumental in helping to prepare for the upcoming CRSA launch. Her experience, relationships and 'behind the scenes' talent has brought tremendous value and visibility to our initiative. We are delighted to add her to our executive team."
"I'm excited to be a part of CRSA and its revolutionary approach to delivering unique content to media websites that want to reach the Classic Rock audience," said SIVAK. "The compelling content is relevant to the Classic Rock fan and will drive traffic to our partners' websites."
Most recently, SIVAK headed SIVAK ENTERTAINMENT, producing content for TV, Radio, and digital. She was the original VP/Industry & Talent Affairs at SIRIUSXM, and was Co-Founder and Executive Supervising Producer at MTV RADIO NETWORKS, where she launched MTV’s Radio division in three formats.