CBS Radio And Astralwerks Partner On EDM DJ Competition
May 2, 2013 at 3:59 AM (PT)
CBS RADIO and ASTRALWERKS have partnered to launch "She Can DJ," a competition to hunt for the next best female DJ. The event will begin in JULY.
Local competitions will be hosted by CBS RADIO Top 40 stations in NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO, HOUSTON, BOSTON, DETROIT, PHOENIX, SAN DIEGO, CHARLOTTE and LAS VEGAS. SVP/Programming GREG STRASSELL told THE MUSIC NETWORK it would put participants "front and center with millions of music fans, and the top decision makers in the business. The electronic dance music movement has been playing out to much success on radio stations all over the U.S., and CBS RADIO looks forward to advancing the genre."
The grand prize includes a global record deal with ASTRALWERKS/CAPITOL MUSIC GROUP.
"Seeing how successful 'She Can DJ' was in discovering top female DJ/producers in overseas markets, it’s the perfect time to launch Stateside," ASTRALWERK GM GLENN MEDLINGER added. "The U.S. is the hottest place on earth for dance music right now but the industry is largely male dominated. We’re thrilled to be a part of a program that will help discover and develop top female talent in the dance music space."