CCM+E And Island Def Jam Premiere New Mariah Carey Single Across More Than 230 Stations Nationwide
May 7, 2013 at 6:32 AM (PT)
CLEAR CHANNEL MEDIA AND ENTERTAINMENT launched MARIAH CAREY's new single, "#Beautiful," featuring MIGUEL with a day-long world premiere event across more than 230 CLEAR CHANNEL radio stations nationwide.
Beginning YESTERDAY (5/6) at 7a ET, "#Beautiful" played at the top of each hour until 11p on Top 40, Top 40/Rhythmic, AC, Hot AC and Urban stations.
"MARIAH CAREY is a music icon and using the power of our radio stations to launch her new single is a unique opportunity to display our collective strength to the record community around the country," said CCM+E Pres./National Programming Platforms TOM POLEMAN. "Equally as important, we also used this moment in MARIAH's music career to create an exclusive and exciting day-long event for our listeners."
"We are thrilled to partner with CLEAR CHANNEL and their properties for this unprecedented multi-format global launch of MARIAH's new smash single," said IDJMG Pres./COO STEVE BARTELS. "The support of our radio partners has always been instrumental in MARIAH's chart domination and the early positive reception to '#Beautiful' shows she has another big hit on her hands. Let's Go!"