Pandora April Metrics Show 24% Growth In Listener Hours
May 8, 2013 at 4:41 AM (PT)
PANDORA has released new metrics that were reached in the month of APRIL 2013.
Listener hours for PANDORA during the month of APRIL 2013 were reported at 1.31 billion, an increase of 24% from 1.06 billion during the same period last year. Share of total U.S. radio listening for PANDORA in APRIL 2013 was 7.33%, an increase from 5.95% at the same time last year. Active listeners were 70.1 million at the end of APRIL 2013, an increase of 35% from 51.9 million during the same time period last year.
As reported by ALL ACCESS YESTERDAY (NET NEWS 5/7), PANDORA launched a 40-hour mobile listening limit in MARCH as a strategic move to balance monetization and rising royalty costs. The impact of this strategy -- maintaining audience growth while slowing listener hour growth -- "has been in-line with company expectations."